Create Business Impact Using Data Storytelling

Master the skills to communicate insights that resonate, influence decisions, and create real impact in your organisation.

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 Learn how data storytelling fits into analytics

The data storytelling process happens after the data analytics process as a way to share the output—data insights!

Understand how you contribute to business success

This will help you better communicate, collaborate, and influence decision-making within your organisation. 

Learn tools to build empathy for your audience

Understanding your audience will help your data storytelling resonate more effectively.

Identify story building blocks in data analysis

Data analysis uncovers many stories, but understanding what data is part of what story will help you communicate a clear message. 

Craft an engaging and compelling data narrative

By weaving data into a story that provides context and explanation, you'll transform your insights into messages that drive impact.

Communicate your data story using visuals

Data storytelling visuals are usually less focused on aesthetics and more on how effectively they communicate a message.

$299 USD

  • 3.5 Hours of Video Content
  • 40 Lessons
  • 11 Practical Exercises
  • 7 Quizzes
  • Digital Workbook
  • Course Completion Certificate
  • PDF Edition of The Data Storyteller's Handbook
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One of the Best Training Investments You'll Ever Make

Why? Because data storytelling is the skill that sets you apart—turning numbers into stories that resonate, influence decisions, and drive real business impact.

Master this, and you’ll advance your career, impress stakeholders, and make every insight you share matter. 

MODULE 1

Why Visualise Your Data?

Lesson 1: Data Visualisation

Lesson 2: Reasons to Visualise Data

Lesson 3: Dashboard or Data Story?

Lesson 4: Mistakes to Avoid

Lesson 5: The Pathways of Data Insights

Module 1 Quiz

MODULE 2

Why Tell Stories with Your Data?

Lesson 1: The Act of Data Storytelling

Lesson 2: Be Led by Your Data (Don't Lead It)

Lesson 3: Data Storytelling Enables Better Decisions

Lesson 4: The Six Ws of Data Storytelling

Module 2 Quiz

MODULE 3

The Business

Lesson 1: Introduction

Lesson 2: Discover the Problem

Lesson 3: Define the Goal and Act

EXERCISE: The Business Goal Hierarchy

Lesson 4: Determine the Impact

Lesson 5: Data Stories Revolve around Business Actions

EXERCISE: The PGAI Framework

EXERCISE: Your Work Story

Lesson 6: Keep It Honest

Module 3 Quiz

MODULE 4

The Audience

Lesson 1: Introduction

Lesson 2: Prioritise Your Audience Groups

EXERCISE: The Stakeholder Matrix

Lesson 3: Understanding Your Priority Audience Groups

EXERCISE: User Stories

Lesson 4: You Are Not Your Audience

EXERCISE: Empathy Spectrums

Lesson 5: Keep It Honest

Module 4 Quiz

MODULE 5

The Data

Lesson 1: Introduction

Lesson 2: The Basic Building Blocks of All Data Stories

Lesson 3: Time vs. Character Data Stories

Lesson 4: The Building Blocks of Time Data Stories

Lesson 5: The Building Blocks of Character Data Stories

EXERCISE: Data Story Canvas

Lesson 6: Keep it Honest

Module 5 Quiz

MODULE 6

The Story

Lesson 1: Introduction

Lesson 2: How to Write a Story

EXERCISE: Write a Story

Lesson 3: How to Write a Data Story

EXERCISE: Write a Data Story

Lesson 4: How to Add Detail to a Data Story

Lesson 5: Keep It Honest

Module 6 Quiz

MODULE 7

The Telling

Lesson 1: Introduction

Lesson 2: How Many Data Visuals Does One Data Story Need?

Lesson 3: What's My Data Visual's Takeaway?

EXERCISE: Data Takeaways

Lesson 4: How to Include Visual Contrast

Lesson 5: How to Design a Data Storytelling Visual

EXERCISE: Data Storytelling Visuals

Lesson 6: Emotive Elements

Lesson 7: Keep It Honest

Module 7 Quiz

MODULE 8

The Practice (Bonus!)

Lesson 1: A Happiness Data Story

Lesson 2: The Creation of A Happiness Data Story

What Does a Lesson Look Like?

Each lesson is a focused video, ranging from 1 to 12 minutes. The bite-sized format helps you make quick, meaningful progress at your own pace.

Check out this lesson from Module 1: Mistakes to Avoid.

 

Includes The Data Storyteller's Handbook

The course includes a PDF edition of The Data Storyteller’s Handbook, the book that inspired this course. It’s your go-to guide for creating real business impact through data storytelling and a handy resource to revisit key concepts whenever you need.

 

KIA ORA!

I'm Kat Greenbrook

I live in New Zealand, work as a Data Storyteller, and am easily annoyed by unclear data visuals.

I spent the first ten years of my career in different analytics roles—Reporting Analyst, Insight Analyst, Data Scientist. But the deeper I delved into data, the more disheartened I became. I saw such a disconnect between data and business teams. It was frustrating to work hard on building an analytical model to have it not be used. So, I hatched an escape plan and got a degree in graphic design—"maybe, I could be a graphic designer?"

But the universe had other ideas. It countered my decision to leave the data space, with the rise of the data visualisation field. And this is a field I leaned into—hard. I saw data visuals as a way to engage others with analytics—"maybe, if my data looked good, it would get noticed?"

And it did get noticed, at least for a few minutes. My visuals grabbed initial interest, but this faded when the design appreciation wore off. I learned good design alone won't make data resonate with others. Something was missing… and that something was the magical buzzword “story”.

In 2016, I established the data storytelling company Rogue Penguin (before you ask, yes, there are real penguins in New Zealand). Rogue Penguin exists to help business professionals communicate data insights.

This course is the result of hundreds of data storytelling workshops, along with years of refining content and techniques. It represents the very best of what I've learned and witnessed.

"Kat’s methods are practical, insightful, and incredibly valuable for anyone presenting data."

"Kat is simply outstanding! Her methods are transformative, and her expertise is unmatched."

"I can’t thank you enough, Kat. You’ve completely changed how I approach data communication."

FAQs

Here are some common questions, but if you have others, feel free to email kat@roguepenguin.co.nz.

Still Unsure What Data Storytelling Is?

Here’s one of the bonus lessons where I share a data story in action. You’ll see how data, narrative, and visuals work together to create a compelling story.