Create Business Impact Using Data Storytelling

An online data storytelling course for data analysts and insight professionals who want to turn complex analysis into insights that stick.

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 Learn how data storytelling fits into analytics

The data storytelling process happens after the data analytics process as a way to share the output—data insights!

Understand how you contribute to business success

This will help you better communicate, collaborate, and influence decision-making within your organisation. 

Learn tools to build empathy for your audience

Understanding your audience will help your data storytelling resonate more effectively.

Identify story building blocks in data analysis

Data analysis uncovers many stories, but understanding what data is part of what story will help you communicate a clear message. 

Craft an engaging and compelling data narrative

By weaving data into a story that provides context and explanation, you'll transform your insights into messages that drive impact.

Communicate your data story using visuals

Data storytelling visuals are usually less focused on aesthetics and more on how effectively they communicate a message.

$99 USD

  • 3.5 Hours of Video Content
  • 40 Lessons
  • 11 Practical Exercises
  • 7 Quizzes
  • Digital Workbook
  • Course Completion Certificate
  • PDF Edition of The Data Storyteller's Handbook
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One of the Best Training Investments You'll Ever Make

Why? Because data storytelling is the skill that sets you apart—turning numbers into stories that resonate, influence decisions, and drive real business impact.

Master this, and you’ll advance your career, impress stakeholders, and make every insight you share matter. 

I highly recommend The Data Storyteller's Course. The analogies made each concept easy to grasp, and every component built naturally on the last. What I appreciated most was how it consistently focused on the audience the learner will be communicating with, making the techniques immediately practical and impactful.

— Nicola Price, University of Technology Sydney

MODULE 1

Why Visualise Your Data?

Lesson 1: Data Visualisation

Lesson 2: Reasons to Visualise Data

Lesson 3: Dashboard or Data Story?

Lesson 4: Mistakes to Avoid

Lesson 5: The Pathways of Data Insights

Module 1 Quiz

MODULE 2

Why Tell Stories with Your Data?

Lesson 1: The Act of Data Storytelling

Lesson 2: Be Led by Your Data (Don't Lead It)

Lesson 3: Data Storytelling Enables Better Decisions

Lesson 4: The Six Ws of Data Storytelling

Module 2 Quiz

MODULE 3

The Business

Lesson 1: Introduction

Lesson 2: Discover the Problem

Lesson 3: Define the Goal and Act

EXERCISE: The Business Goal Hierarchy

Lesson 4: Determine the Impact

Lesson 5: Data Stories Revolve around Business Actions

EXERCISE: The PGAI Framework

EXERCISE: Your Work Story

Lesson 6: Keep It Honest

Module 3 Quiz

MODULE 4

The Audience

Lesson 1: Introduction

Lesson 2: Prioritise Your Audience Groups

EXERCISE: The Stakeholder Matrix

Lesson 3: Understanding Your Priority Audience Groups

EXERCISE: User Stories

Lesson 4: You Are Not Your Audience

EXERCISE: Empathy Spectrums

Lesson 5: Keep It Honest

Module 4 Quiz

MODULE 5

The Data

Lesson 1: Introduction

Lesson 2: The Basic Building Blocks of All Data Stories

Lesson 3: Time vs. Character Data Stories

Lesson 4: The Building Blocks of Time Data Stories

Lesson 5: The Building Blocks of Character Data Stories

EXERCISE: Data Story Canvas

Lesson 6: Keep it Honest

Module 5 Quiz

MODULE 6

The Story

Lesson 1: Introduction

Lesson 2: How to Write a Story

EXERCISE: Write a Story

Lesson 3: How to Write a Data Story

EXERCISE: Write a Data Story

Lesson 4: How to Add Detail to a Data Story

Lesson 5: Keep It Honest

Module 6 Quiz

MODULE 7

The Telling

Lesson 1: Introduction

Lesson 2: How Many Data Visuals Does One Data Story Need?

Lesson 3: What's My Data Visual's Takeaway?

EXERCISE: Data Takeaways

Lesson 4: How to Include Visual Contrast

Lesson 5: How to Design a Data Storytelling Visual

EXERCISE: Data Storytelling Visuals

Lesson 6: Emotive Elements

Lesson 7: Keep It Honest

Module 7 Quiz

MODULE 8

The Practice (Bonus!)

Lesson 1: A Happiness Data Story

Lesson 2: The Creation of A Happiness Data Story

What Does a Lesson Look Like?

Each lesson is a focused video, ranging from 1 to 12 minutes. The bite-sized format helps you make quick, meaningful progress at your own pace.

Check out this lesson from Module 1: Mistakes to Avoid.

 

I recently finished your data storytelling course, and I wanted to let you know that I was just blown away. I teach statistics at [US university], and I intend to integrate ethical data storytelling into our Stats Practicum, our senior capstone course. However, as a clinical statistician, I did not have a strong understanding of what data storytelling encompassed. Therefore, I found your online course and decided to give it a go… I am so happy that I did! I got many great ideas to integrate into the course, including the PGAI framework, the data story canvases, and the 3-act narrative structure. I’m very excited to try this out in the fall.

Includes The Data Storyteller's Handbook

The course includes a PDF edition of The Data Storyteller’s Handbook, the book that inspired this course. It’s your go-to guide for creating real business impact through data storytelling and a handy resource to revisit key concepts whenever you need.

 

KIA ORA!

I'm Kat Greenbrook

I live in New Zealand, work as a Data Storyteller, and am easily annoyed by unclear data visuals.

I spent the first ten years of my career in analytics roles (Reporting Analyst, Insight Analyst, Data Scientist). But the deeper I delved into data, the more disheartened I became. I saw a consistent disconnect between data teams and the people they were trying to influence. It was frustrating to work hard on an analysis that didn't get used.

So I went looking for answers. I earned a degree in graphic design, leaning hard into data visualisation, and discovering that even beautiful visuals weren't enough on their own. What was missing was story.

In 2016 I founded Rogue Penguin to help business professionals communicate data insights more effectively. Since then I've delivered hundreds of workshops and keynotes across New Zealand and internationally.

In 2023, I published The Data Storyteller's Handbook—a practical guide to creating business impact through data storytelling, and the book that inspired this course.

This course represents the very best of what I've learned across a decade of working at the intersection of data, communication, and business impact.

You can find out more about my work at roguepenguin.co.nz or connect with me on LinkedIn.

FAQs

Here are some common questions, but if you have others, feel free to email kat@roguepenguin.co.nz.